The thirst for freight transport in Western Australia has proved to be unquenchable, due to rising agriculture and manufacturing activities in the region. Goods are carried on a daily basis all throughout the continent. The market is lucrative yet very competitive at the same time. If you are a transport start-up company aspiring to be the big dog someday, one of the best shots you have is by acquiring corporate clients. Below are some tips on how you can achieve this.

Intense Web Marketing

With the rise of the internet, marketing has now been made easier. For it to be effective, you need a strong online presence. You need to be everywhere. The client should see you all over the web; not as a nuisance, but an innovative business ready to offer the best services. Therefore, you need to put yourself out there strategically. You may also want to avoid cold emailing. This is a strategy used by most companies. It is weak and seems effortless. Instead, walk up to your target client and ask for relevant contacts. Let them know who you are, why you are there and most importantly, why them. Lastly, ensure you avail any reviews of previous contracts on your web.

Develop a Spectral Supply Chain

You should be all about providing fast connections. Have a presence at every destination, ready to receive or transport all the time. Your presence should be so overwhelming, that it kind of spooks target clients. Let them wonder who you are, then look for you. Nevertheless, broaden your means of transport. You should be able to offer interstate land, air and ocean transportation simultaneously. For land, you can have both rail and road transport. With a wide distribution chain, clients would be assured of transportation alternatives for various urgency levels.

Form Partnerships

Two are always better than one. There are over 30 transport companies in Bunbury alone. Therefore, the size of your firm matters in standing out. You may want to form a partnership with a fellow start-up so you can complement each other. The increased size of your company will make you more attractive to clients regarding credibility, thus giving you better chances of securing deals.

Create a Blue Ocean

Find new markets. Apart from just offering freight transport, you may want to offer complementary services. For example, you may provide transportation for individuals headed in the direction of your deliveries at a minimum fee. Moreover, you can provide free freight advice, credit facilities among other services.